Terms of service

Terms of service. Last updated: October 10, 2026. BASUP is a brand of Mirom, Inc.

1. Introduction & Acceptance

These Terms are a binding agreement between you and Mirom, Inc., which operates the BASUP website, app, and related services in the US under the BASUP brand, pursuant to its relationship with SKINLAB KOREA CO., LTD. By creating an account, placing an order, subscribing to a BASUP Kit, or purchasing a SKINLAB ULTRA device, you agree to these Terms and our Privacy Policy.

2. About BASUP & SKINLAB KOREA

Mirom, Inc. is a US company that imports and sells BASUP-branded personalized skincare. The product line — skin-analysis technology, kit formulations, and the SKINLAB ULTRA device — is developed and manufactured by SKINLAB KOREA CO., LTD., based in Incheon, South Korea. SKINLAB KOREA is our manufacturing partner and is not itself a party to your agreement with us.

3. Eligibility

You must be at least 18 years old and able to form a binding contract. The Services are intended for individuals located in the United States.

4. Account Registration

You must create an account with accurate name, shipping address, email, phone, date of birth, and a valid payment method, and are responsible for all activity under your account.

5. The Services

Skin Assessment — a ~20-question questionnaire plus an image scan via the included phone-clip microscope (forehead, left cheek, right cheek). AI-Based Classification — the BASUP 288 algorithm, plus expert review, analyzes moisture, oil, wrinkles, pigmentation, and sensitivity to assign a formulation. Subscription Kits — custom essence, night serum, and ampoule booster shipped roughly every 28 days, re-evaluated each cycle. SKINLAB ULTRA — an optional separately-purchased device (§11). AI Skincare Concierge — a free, no-signup chatbot.

6. Subscription, Billing & Auto-Renewal

Subscription Kits bill on a recurring cycle (currently monthly, ~$65.00 per cycle plus applicable tax and shipping, which is calculated at checkout) until you cancel. Your subscription automatically renews at the end of each billing cycle unless you cancel first. We'll notify you of any price increase before it takes effect. One-time purchases (e.g., SKINLAB ULTRA) are billed in full at order time. If you haven't completed a new scan by your billing date, we ship a Kit based on your most recent scan and bill as usual. You can skip a shipment (one cycle at a time) or pause your subscription for up to 3 months in a row from your account, at least 3 days before your billing date; a paused subscription resumes automatically when the pause ends unless you cancel first.

7. Cancellation Policy

Cancel anytime in account settings or by contacting us. Cancellation takes effect at the end of the current billing cycle; no partial refund for the cycle in progress. A Kit already manufactured or shipped for the current cycle will still be delivered.

8. Returns, Exchanges & Refunds

Opened/used Kit products generally can't be returned for hygiene reasons; damaged, defective, or incorrect items can be replaced or refunded within 14 days of delivery. Unopened Kit products may be returned within 14 days. SKINLAB ULTRA may be returned within 30 days in unused, original condition for a full refund with no restocking fee (excluding original shipping) — separate from the manufacturer's warranty in §11. You pay return shipping unless the item arrived damaged, defective, or incorrect, in which case we cover it. Refunds go to your original payment method within 5–10 business days after we receive your return.

9. Shipping & Delivery

We currently ship to addresses in all 50 US states and Washington, DC, and not to US territories or outside the United States. Shipping is calculated at checkout from your delivery address and the weight of your order, and shown before you pay. For a subscription, shipping is charged with each monthly shipment.

10. Cosmetic Use, Health & Safety Disclaimer

BASUP products are cosmetics for topical skincare use. The Services and products are not intended to diagnose, treat, cure, or prevent any disease or medical condition, and are not a substitute for professional medical or dermatological advice. Patch-test before first use and wait 24–48 hours; discontinue and consult a physician if you experience irritation, redness, itching, or swelling. Tell us about allergies, pregnancy, or skin conditions before use. Keep out of reach of children.

11. SKINLAB ULTRA Device — Additional Terms

SKINLAB ULTRA is an optional home device combining electroporation, EMS, RF, HIFU, and LED, meant to enhance product absorption alongside BASUP cosmetics — never required for the rest of the Services. The device is not a medical device and is not intended to diagnose, treat, cure, or prevent any medical condition.

Safety. Do not use SKINLAB ULTRA if you are pregnant or may be pregnant; have a pacemaker or another implanted electronic device; have epilepsy; have metal implants near the treatment area; or have broken, irritated, or injured skin in the treatment area. If you have any medical condition or are unsure whether the device is right for you, talk to your physician first. Stop using the device and consult a physician if you feel pain or burning or notice lasting redness. Follow the instructions that come with the device, which contain additional safety information. This is not a complete list, and the device is not intended for use by children.

Warranty: SKINLAB KOREA warrants the device against defects for one (1) year from purchase; Mirom, Inc. facilitates claims for US customers (contact §26).

12. AI Skin Analysis; Photos & Sensitive Information

We process the facial images from your skin scan, plus your questionnaire responses, using AI-assisted analysis and, in some cases, human expert review. These may be treated as sensitive personal information under state privacy laws (e.g., CCPA/CPRA and biometric-privacy statutes). See our Privacy Policy for retention, sharing (including with SKINLAB KOREA), and your access/deletion rights. AI-generated recommendations are provided "as is" and may not always be accurate.

Our Privacy Policy is part of these Terms. It explains how we collect, use, store, and protect this information, including biometric and other sensitive data, and how you can access or delete it.

13. User Content

If you submit reviews, photos, or other content, you grant Mirom, Inc. a non-exclusive, worldwide, royalty-free license to use it in connection with operating and promoting the Services.

14. Intellectual Property

The Services — including the BASUP name and marks, the BASUP 288 algorithm, and related technology — are owned by Mirom, Inc. and/or SKINLAB KOREA. You get a limited, personal, non-commercial license to use the Services; no copying, reverse-engineering, or redistribution except as permitted.

15. Prohibited Conduct

No false information at registration or in the skin assessment; no unlawful use; no interfering with or attempting unauthorized access to the Services; no unauthorized resale of BASUP products; no bots/scrapers except as we expressly permit.

16. Third-Party Links & Services

The Services may link to third-party sites (payment processors, shipping carriers) we don't control and aren't responsible for.

17. Disclaimer of Warranties

The Services and products are provided "as is" and "as available," without warranties of any kind. We don't warrant the Services will be uninterrupted, error-free, or that any skin-analysis result will be accurate or suitable for your individual skin.

18. Limitation of Liability

To the maximum extent permitted by law, Mirom, Inc. and its officers, employees, and suppliers (including SKINLAB KOREA) aren't liable for indirect, incidental, or consequential damages. Our total liability for any claim won't exceed what you paid us in the six months before the claim.

19. Indemnification

You agree to indemnify Mirom, Inc., SKINLAB KOREA, and their officers/employees against claims arising from your breach of these Terms, misuse of the Services, or violation of law or third-party rights.

20. Termination

You may close your account anytime. We may suspend or terminate access for suspected violation of these Terms, fraud, non-payment, or abuse. Sections that should survive termination (10–14, 17–22) do.

21. Dispute Resolution; Arbitration Agreement

Please read carefully — this affects your right to sue in court and to a jury trial.

Except for disputes that qualify for small-claims court, and subject to the opt-out right below, you and Mirom, Inc. agree that any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration on an individual basis, not in court and not as a class, collective, or representative action, to the extent the law allows.

Who and where. Arbitration is administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, which also govern fees. It takes place in Orange County, California, or by phone or video if you prefer.
No class actions. You may bring claims only in your own individual capacity. If a court finds this class-action waiver unenforceable for a particular claim, that claim proceeds in court rather than in arbitration.
30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing info@basup.us with the subject “Arbitration Opt-Out” and your name and account email. Opting out does not affect any other part of these Terms.

22. Governing Law & Venue

These Terms are governed by California law. Subject to §21, non-arbitrable disputes go to state or federal courts in Orange County, California.

23. Changes to These Terms

We may update these Terms; material changes get notice before they take effect. Continued use after changes take effect means you accept the revised Terms.

24. California & Other State Consumer Rights Notices

Automatic renewal disclosures. Our subscription is an automatically renewing subscription. By subscribing, you agree to the following, which is also summarized where you sign up:

Your subscription renews every billing cycle (currently monthly, at the then-current price shown at checkout, plus applicable tax) until you cancel.
You can cancel at any time, online, from Subscription in your account, or by contacting us. Cancellation takes effect at the end of your current billing cycle, and you will not be charged for later cycles.
We send you an email confirming your subscription terms and, when you cancel, an email confirming the cancellation.
We will tell you before any price change takes effect, so you can cancel first if you do not agree.

California residents. In accordance with California Civil Code §1789.3, if you have a question or complaint about the Services, contact us using the details in §26. You may also contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs (dca.ca.gov).

Other states. Residents of some states have additional consumer rights under local law, including on automatic renewals. Nothing in these Terms limits any right you have under applicable law that cannot be waived.

25. Miscellaneous

Entire agreement (these Terms + Privacy Policy + order-specific terms); severability; no waiver of unenforced rights; you may not assign these Terms without our consent; we're not liable for delays from causes beyond our reasonable control.